Created with Parks Project, a certified B Corp on a mission to Leave It Better®, this collection draws inspiration from the hand-painted watercolor souvenirs once found in America's national park gift shops. Reimagined across easy layers and everyday essentials, the artwork brings the character of those classic keepsakes to life, while helping support Parks Project's work to protect and preserve public lands, work that's already contributed over $2.8 million to parks across the country.

America's national parks are connected to the ancestral and present-day homelands of many Indigenous communities. To help honor that connection, we've partnered with Urban Native Era, with a percentage of sales supporting their work to educate, inspire, and amplify Indigenous voices.

Since 2012, Urban Native Era has used fashion as a form of visibility. Founded by Joey Montoya, a Lipan Apache multimedia artist and designer, the brand exists to make Indigenous stories and Indigenous people impossible to overlook. You'll find his words on the neck labels inside our Sunwashed Tees and hoodies and on our hang tags, a continuation of the mantra Urban Native Era has long put forward: You Are On Native Land. It's a perspective we're proud to carry into every piece of this collection, and grateful to share with Joey's guidance.

“All of the Americas is indigenous land. It's inseparable from Indigenous people, no matter what claims or titles exist over it. That relationship with the land is where our traditions, our languages, and our ceremonies come from. It's time we stop tiptoeing around that truth and start saying it plainly.”

— Joey Montoya, Founder, Urban Native Era